brand strategy for the hospitality industry.
picture this…
imagine a future where your reputation lives up to your ambition, and your best customers are your loudest champions.
so how do we get there?
01
market research
we find out what your customers really think, and leverage 20 years of hospitality experience to extract actionable insights.
02
positioning
we define your competitive advantage to stake a claim in your customer’s mind.
03
messaging strategy
we articulate how you solve your customer’s problems and why they should choose you.
04
creative direction & experience design
we help translate the strategy into creative assets and thoughtful touchpoints that add up to a clear and consistent impression of your brand.
let’s position you to win.
kind words from happy clients & collaborators
“Brooke's work on our rebrand was exceptional. Her hospitality design experience and deep industry knowledge were invaluable in helping us to refine our positioning and articulate our differentiated value. Her thoughtful personal touches and meticulous attention to detail were outstanding—exactly what we needed for a successful rebrand.”
— Cheryl Heisterberg
President, DAC Art Consulting
“We must be discerning in allocating resources, now more than ever; Brooke has been invaluable in translating our actions into business opportunity. Her expertise lies in identifying how we present ourselves and providing perspective on how we can improve communicating who we are. Her work has lit a clear path to what is most effective in how our company presents itself.”
— Glenn O’Hara
Co-Founder & CFO, The Ness Group
“Brooke made it easy to convey the right message to our target audience. She had a clear insight of the business climate, and translated it for me to understand how we differ from our competitors, giving me the tools and guidance to focus where my business will best thrive.”